Mattel officials and leaders from the American Institute of Architects used the 2011 AIA NationalConvention in May to launch Barbie I Can Be …Architect, the latest in a series of career-focused Barbies aimed at encouraginga new generation of girls to pursue a career in architecture.
Mattel is spotlighting architecture as its ‘’Career of the Year’’ for Barbie and hopes to educate and encourage girls to consider the field when thinking about what their jobs could be when they become adults. ‘’For more than a century, women have chosen to become architects to express and give form to new ways of living. Yet some still consider architecture an unusual profession for a woman.Architect Barbie salutes the many generations of women architects and encourages young girls to imagine a better world they can design and build,” said Despina Stratigakos, Assoc. AIA and Professor of Architectural History at the University at Buffalo.
“For over 50 years Barbie has inspired girls to try on over 125 different careers, encouraging them to play out their dreams and explore the world and all of its possibilities,” said Lisa McKnight, Vice President, Barbie Marketing. “We believe role-playing with Barbie leads to real life opportunities and are very proud to partner with the AIA and its members to bring Architect Barbie to girls of all ages and to continue to inspire girls and women with the belief that they can do anything.”